Kootenay Columbia Home Medical Equipment (KCHME) is a team of mobility, accessibility and independence specialists helping a wide range of individuals and families to improve their mobility, safety and quality of life.
They offer the largest selection of medical supplies and home medical equipment in the Kootenay region. The competitive landscape is complex. Given this, KCHME competitive advantages is the ability to conduct regular home visits across a very large territory (East and West Kootenays). This distinguishes them from the competition in terms of providing access to care, as well as their connection to the community.
Our involvement was to design and build the new website to help build awareness, educate and support new lead and customer acquisition. After the successful launch and ongoing website support, we were engaged to create monthly blog articles and manage an always-on social presence. MHz also manages their daily marketing needs including design and production of various digital and traditional advertisements.
Website sessions increased an average of 20% YoY, page views increased 15% YoY, and between 54%-225% increase in clicks to Contact pages.
