Acart was established in 1981, and is Canada’s premier supplier of storage solutions for the healthcare industry. They offer full-service solutions including front-end design services of storage systems, unit planning, assembly and transportation.

MHZ was retained to help to overhaul the online capabilities to improve website user experience, optimize the website for search inquiries and take full advantage of online tactics to drive traffic to the website and generate brand engagement. MHZ delivered an improved and enhanced ecommerce website (powered by Shopify), created regular content blogs used for social media and to improve website authority, and created a modest Google Ads campaign to ensure search visibility and lead generation. 

Website views and visits increased 1,647% compared to year prior while engagement increased 14.9%.  That first point of contact for sales leads was the website, followed by product purchase by sales team.