As Canada’s premier EMS solutions provider, Rowland Emergency continuously develop in-house custom EMS solutions that help their clients work better and smarter, empowering patient care while helping to protect paramedics in emergency situations. Established in 1957, Rowland Emergency has expansion markets in the United States and across the Caribbean.

We streamlined their marketing across digital channels and identified quick wins. Key tasks included defining target personas, mapping the website journey, creating a marketing action plan, and developing a lead generation strategy. The redesigned website showcases Rowland Emergency’s leadership in emergency medical services, serving as an information hub with an e-commerce component built for scalability.

Website users were 114% over year prior, with majority of visitors coming from organic search.