Flint Packaging is a custom corrugated packaging supplier and business solutions provider based in Toronto, Canada for over 40 years. They provide a unique, customized service approach that helps their clients solve their toughest box problems.

MHz was retained to refresh the company brand identity (logo and tagline) and website. The brand design involved an iterative design process focused on refreshing the current logo to ensure the core efficacy of the brand. We collaborated with Flint to completely rework the website architecture and UX. Once aligned on new site map we created web page designs and crafted SEO optimized content to flow within a custom WordPress CMS theme. The result was the launching of a clean and informative website that leveraged the new brand pillars.

The primary objective of the new site was to increase engagement on the site and support new lead and customer acquisition.

Website sessions increased an average of 37.3% YoY, page views increased 29.5% YoY, and between 36%-120% increase in conversions on the contact and quote requests forms.