High Strength Plates & Profiles Inc. is a global leader in the processing of high strength and abrasion resistant steel for original equipment manufacturers and fabricators in forestry, agriculture, construction, mining, aggregates, material handling, and transportation.

The company aimed to uphold its brand promise through quality and timely delivery. The project involved redesigning the logo, website, marketing materials, and a lead generation program to align with its value proposition.

Key tasks included identifying target personas, mapping the website journey, content development, optimization, PPC campaign and developing a success measurement framework. The website was rebuilt to reinforce leadership, featuring a Toolbox of calculators for engineers and plant managers.

The strategy led to a 1,100% increase in active users, 1,018% more page views, and tripled website leads.